Following a few smaller projects we were asked by London based Fintech company Unbiased to modernise their brand identity. They required a refreshed look that was friendly, helpful and reflective of their established position within the Fintech industry.
We were tasked to visualise a brand that differentiated Unbiased from their competitors. Following a kick off workshop to gain a full understanding of the brand, their current positioning and how they wanted to be perceived, we developed initial concepts for logotypes, colour schemes and brand activation examples. Presenting these back to the client we then worked together to develop the best concepts further to a point where there were two strong logotypes. These were then put to the target audience for feedback before making the final decision.
With the logotype in place we refined the artwork, colour palette, typography, tone of voice & photography before producing a brand toolkit and assisting Unbiased to roll out their new identity.
The brand was strengthen by developed a graphic device named ‘The Bubble’, providing a memorable focal point for all visual communications